Lencrow Materials Handling is the newly appointed, without a shadow of doubt, Australian distributor for Unicarriers products across Australia. As part of the revised dealership agreement there is a lot more on the table that can now be offered to customers who are buying new, requiring service and spare parts and for those looking to find a reputable product with long term support.

There has been uncertainty regarding which Australian supplier would be representing the Japanese manufacturer since mid-2014. The delay in moving forward has been due to a series of disruptive changes within the industry causing Unicarriers to pause and reconsider their position. Forklift owners in Australia with Nissan, Atlet, TCM and Unicarriers branded products may have experienced difficulty in receiving spare parts support this year. Lencrow Materials Handling has an established support network Australia wide and continue to develop the dealers across the country to bridge the gaps under the new arrangement.

What does the new dealer arrangement include?

Ross Grassick, Managing Director LMH, says “Now that a final decision has been made we look forward to building the Unicarrier’s brand in Australia because we know that the quality and functionality they offer the materials handling industry in Australia will be well received. We own a great deal of these products in our own hire fleet and can back them with certainty and now represent the brand within Australia. The exciting news for forklift owners in Australia we will provide long term support and reliability in long term solutions for an evolution of Unicarriers products including Datsun (pre-Nissan), Nissan, TCM, Atlet and the new and improved umbrella products manufactured by Unicarriers”

Lencrow Materials Handling is proudly Australian owned since 1976. Next year marks the 40th anniversary of the family business operation and customers can be assured that the holistic services and support will continue to develop as long there is a need in the market for excellence in materials handling services. As an independent supplier Lencrow has represented various leading brands over time. However, with a fleet comprising of over 3,500 units nationwide, mostly being Nissan branded forklifts, Unicarriers is the genuine dealer choice to offer Australian businesses having been a representative for over 25 years.

Supplying a known and reputable brand as part of your business is without a doubt beneficial for your operation and your clients. These are our top 9 picks for why you would consider becoming a distributor for UniCarriers products in Australia. Remember, if you are a locally owned forklift supplier then you will be working with an Australian dealer who has the same invested interests in the community and business environment of the country as you. With manufacturing becoming stagnant in many large industries across Australia it’s socially and economically crucial retailers choose quality, supported products to import in to Australia. When you choose to do this you are making a responsible business decision for the country as well as your region.

Here are 9 reasons why you would choose to a partnership between UniCarriers and Lencrow Materials Handling;

Electric Forklifts provide numerous benefits to indoor operations with medium to large handling needs. In this article, we will explore the features, functions and benefits of the 3 wheel forklift by UniCarriers – TX Series. Move your operation to the top! Strong basic performance creates higher work efficiency, comfortable operation, safety and reliable performance. Introduce a warehouse forklift that will meet your production expectations and be an invaluable asset to your business.

This product is predominantly manufactured to target operations that need to consider fuel emissions, safety and industrial regulations. This is not to say other types of businesses wouldn’t benefit from using electric powered forklifts. Read on to find out if this forklift would be suited to your business.

In this article, we will mainly focus on the UniCarriers TX Series 3 wheel forklift, which is competitively priced in the Australian market presently, and is fitted with a host of standard features making it a must-consider product if you are looking to buy new. UniCarriers, formerly Nissan Forklift, is a premium brand manufactured with European electric components making them an International market leader. This particular model is manufactured in Spain, a factory of UniCarriers.

First, let’s look at the features of the 3 wheels electric TX Series forklift;

FEATURES:

Knowing the features is one thing, let’s explain how these features might benefit your operation.

BENEFITS OF EACH FUNCTION:

3 wheel forklifts automatically reduce the space required to turn, which makes it easier to turn in aisle spaces. By using a 3 wheel forklift you can create more racking space to store more produce or products if you need to maximise storage space. This also improves the overall manoeuvrability when operating the forklift, as well as traction for increased stability.

Increase the level of safety in your warehouse by choosing a forklift that has an anti-rollback mechanism. Prevent accidents, injuries and hazardous situations using the anti-roll back function that automatically detects if a forklift is on an incline and adjusts braking electrically to improve the operator’s overall control of the forklift.

Increase your productivity with the longer hours of operation between charges. The TX Series forklift uses smart technology that stores energy based on consumption providing longer hours of operation. The regenerative system stores unused power and is self-regulates it’s performance to reduce energy wastage. It also features an automatic power-off function to store charge when the operator is not sitting in the cab.

Single point watering system connects all the battery terminals together in turn making maintenance simpler. Experience longer lasting battery performance, safer maintenance as well as longer life.

The digital screen provides helpful information about how the forklift is operating providing necessary information about performance, hours of use, battery consumption and fault identification. Electric failures can be difficult to identify fault origins and having this information at hand can be useful to reduce expensive repairs.

Other benefits of owning an electric forklift:

Electric Forklifts are suited to the following industries:

Key Points to Take Away about 3 Wheel Electric Forklifts:

UniCarriers (formerly Nissan Forklift) might appear to be a new brand name emerging in the forklift market however; the product actually dates back to the very first forklift manufactured in Japan during the 1940’s. UniCarriers is comprised of the two heavy weight Japanese forklift manufacturers – Nissan Forklift and TCM. The company united to strengthen Japan’s forklift brand utilising the experiences and strengths of both manufacturers.

UniCarriers is available through Lencrow Materials Handling who offer sales, services and support for the entire range of products. UniCarriers offer a comprehensive range of internal combustion forklifts with capacities starting from 1000kg right up to 43,000kg models (1t – 43t). Premium models feature electronic engine management system technology. The electronic technology monitors and manages the forklift’s fuel economy as well its speed controls, automated tilt levelling and includes a built-in weight scale. UniCarriers are at the cutting edge of design and technology consistently delivering quality products applying years of experience and research in forklift manufacturing.

Nissan Forklift acquired Atlet, a warehouse equipment manufacturing company based in Sweden, in 2007. Atlet is known for their range of electric powered warehouse products with ergonomic solutions. The business merger marked the production of superior reach trucks and specialised warehousing equipment that features leading design and technology using superior components. UniCarriers in addition to this range manufacture 3 and 4 wheel forklifts covering the needs of modern warehouses and handling applications.

UniCarriers is synonymous with Nissan Forklift and TCM – two forklift brands that the Australian market has known and used for years. Unicarriers products include full parts and labour warranties backed with factory support on all its products.

Lencrow Materials Handling has been involved in the Australian forklift industry for nearly 4 solid decades. The company was established in 1976 and supplies the largest independent range of materials handling equipment in Australia. The family owned operation has expanded its services over 3 generations and offers a holistic range of solution based services nationwide.

Lencrow’s own hire fleet consists of over 2,500 units nationwide and the company’s principle motto is;

“We do not sell products that we would not use in our own hire fleet, we know the costs associated with maintaining forklifts, and supplying quality and supported products to Australian business is most important to us”

Spare parts supply, distribution, availability and support are often overlooked when materials handling products are purchased in Australia. Every product bought and used in the country will require servicing and repairs during ownership. UniCarriers is guaranteed to remain supported in Australia backed with Lencrow Materials Handling’s 100% after sales services and support. Supported products like this that offer genuine factory backed parts at reduced prices allow owners to maintain optimum engine performance for the life of their equipment.

Nissan Forklift the brand that is known and trusted by Australian forklift owners and operators will continue to exist – just not in the familiar branding that we know now. UniCarriers range offer true value for money encompassing economy through to luxury – a model up or down to suit the varied handling applications across a range of industries. Australia can expect the same level of quality, attention to detail with that familiar flare across the board.

UniCarriers – it may look new – the driving experience and performance you remember remains the same.

Independent forklift provider, Lencrow, has bought Powerlift’s Nissan Forklift dealerships.

Lencrow MD Ross Grassick tells Forkliftaction.com News the deal becomes effective next month when the company takes over Powerlift’s Nissan Forklift retail operations in Brisbane, Sydney, Melbourne, Newcastle and Adelaide. In a separate deal, Powerlift has sold its Nissan Forklift operation in Western Australia to Allied Forklifts. Powerlift CEO Nino Pala tells Forkliftaction.com News Powerlift Material Handling will revert back to wholesaler on behalf of Unicarrier in Australia and NZ distributing the full range of Unicarrier products including the Nissan Forklift range.

Pala says the decision to establish an independent dealer network provides greater coverage for Powerlift customers as the majority of its technical staff have transferred to Allied Forklifts and Lencrow who have now taken over Powerlift’s Nissan Forklift retail network in Australia – “with Lencrow acquiring the Sydney, Newcastle, Adelaide, Melbourne and Brisbane retail branches and Allied taking over the Perth retail branch.”

“I am pleased that Powerlift is dealing with strong well regarded and long standing companies within the forklift market to represent them,” he says. Grassick says part of the deal will see Lencrow take over maintenance of Powerlift’s long-term hire fleet and buy a percentage of the fleet. “In effect, we’ve added around 2300 units to our business and more than 100 staff as we’ve taken on the staff at the dealerships.”

“It’s a new chapter for Lencrow. We’ve wanted to get involved in the OEM side of the market for some time, and now we’re able to offer customers a better range of machines, with full factory backing and better service,” Grassick says.

Lencrow Materials Handling has become the independent dealer for Nissan Forklift by Unicarrier in Sydney, Brisbane Melbourne and Adelaide. The business relationship began in 1988 with the acquisition of Nomad Materials Handling.

Ross Grassick Managing Director of Lencrow says “We have always been a fan of the Nissan products and have been a sub dealer for the eastern states. Over the past few months we have been discussing becoming more involved with Nissan by Unicarrier with Powerlift Materials Handling. They were also looking to move from a retail presence to wholesale which has given us the perfect opportunity to step up to the plate. This product completes our already comprehensive range of equipment. We have over 3000 models in our range making it one of the most comprehensive in the market and all our products are factory backed.”

Lencrow have been hiring forklifts since 1976 and is one of the oldest family owned forklift businesses in Australia. Now they will have over 2000 machines in their hire fleet and is located and supported Australia wide.

Ross Smith Lencrow NSW State Manager says “Lencrow has come a long way over the past few years and we like to think that it’s because we are customer focused. The mission statement of the business is to offer the best quality and type of equipment to suit a customer’s requirement while giving the best value for money. Adding the Nissan Forklift by Unicarrier range gives us the only unit we were not an original equipment manufacturer for. Having this gives an even larger range of service we can offer”. 

Lencrow, in this move, has taken over all the retail operations for the branches listed above and will also be responsible for the service, spare parts and hire operations. Lencrow has employed the operational staff of Powerlift Materials Handling in all the branches they are now operating. This shows they want have a smooth transition and offer even better levels of service and support.

Lencrow will now have the new locations of Adelaide and Newcastle that will improve the level of service to their existing customers in those areas and offer Powerlift customers a larger and more diverse range of equipment for sale and hire.

For more details on Lencrow or the services they now offer please Call Lencrow on 1300 516 431 or visit them at www.lencrowforklifts.com.au for more details.